Toyota: Touch Wall
The Toyota Touch Wall is a large-scale, multi-touch, interactive installation that leverages a great deal of user experience intelligence and bleeding edge technology to help launch the new Prius.
Working with George P. Johnson and Juxt Interactive (Jeff Whitney, Sebastian Bettencourt, Jaeha Yoo), our team at PUSH Offices collaborated in concepting the UX, and lead development of the application and display system of the touch wall. The result: a beautiful, highly engaging experience that amazed and amused everyone from playful children to Mr. Toyota himself.
Consisting of three vertically mounted, 82″ multi-touch LCD screens, the “Toyota Touch Wall” brought to life the new Prius through three distinct stories: the factory, the showroom, and the street. When users aligned the background images of one story across all screens, a short animation would play across all three screens simultaneously.
Users can explore over 250 unique pieces of content using the familiar touch-screen gestures on the touch wall. For people interested in finding out more information, dealer information was readily accessible, as was an easy way for people to signup to get more information.
After debuting at the 2011 Detroit Auto Show, the Toyota Touch Wall has traveled across the US and has appeared in over 25 locations nation wide.
Roles: Concept Development, UX Direction, Technical Director, Producer