I’m a multidisciplinary design leader with 15 years in the industry creating interactive products and experiences ranging in scale from mobile applications to large-scale interactive, real-world experiences.

I thrive at building, leading, and mentoring spirited design teams that work cross-functionally, embrace a human-centered design process, connect brand and product, and deliver exceptional value to end-users in both the digital and physical realm.

I’m a husband, father, and passionate designer who is endlessly curious, appreciates rigor and attention to detail, and is eager to rise to the challenge of creating something memorable that has never been seen before.

I believe that design is the entryway to understanding and can help us make sense of our complex world. Design has the power to delight, form perception, humanize, affect change, shape culture, and help people connect in meaningful ways.

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Currently, I’m a Creative Director, Senior Design Manager in the Brand Experience group at Uber, where I lead a team that works on top priority, cross-functional design initiatives that span brand, product, and marketing. 

During my 6+ years at the company, I have built and led multiple multidisciplinary design teams. Together, we developed processes, methodologies, and frameworks to solve some of Uber’s most unique design challenges, at scale, during its most hyper-growth periods.

Selected endeavors include: redefining the in-person driver support experience, physical and digital product design for an in-car communication device, brand and experiential design for Uber’s IPO at the NYSE, and experience and interaction design for Uber’s new global headquarters.

Say hello: nikolaicornell @ gmail.com

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