Nissan: Interactive Sketchbook
The Nissan Interactive Sketchbook is an interactive installation that allows auto show attendees to explore the Nissan design process through a large-scale, up close look at a car designer’s research and sketches. It was created as part of a series of media elements that together formed the design gallery of the new Nissan booth for the 2006 Detroit Auto Show.
The concept for the sketchbook was born during my first visit to Nissan Design America in San Diego. I had the opportunity to spend some time with John Cupit, Manager of the Exploratory Group and designer of the Urge concept car, as well as with Brenda Parkin, Manager of the Color Studio. They gave me some great insights into their design development process and I thought the sketchbook would be a wonderful way for the public to learn a little bit about how imagination is transformed into reality at Nissan.
Designed in collaboration with Casey Sheehan.
Client: Nissan / George P. Johnson
Agency: madein.la
Roles: Concept, Creative Director, Technical Director, Flash Developer, Producer